Peugeot 104 Profile

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Peugeot 104 General Information

First an interesting side note: this is the first car that made official use of the now so common "Evo" term in rallying, even though the later version was commonly known as the "ZS2".

Already this subject should be taken deeper. The 104 was the first Peugeot that publicly showed model shape identifications in its model tags (compare to the 404 chapter CKF alias GTI - KF meant Kugelfischer, but curiously the 4C was the chassis number VIN code for the 404 saloon car while 4B was the 404 estate. Later on the 405 it was exactly vice versa with the 4B identifying the saloon. But these are purely VIN numbers, while Peugeot started to make these body styles public:), so the "Z" was more important than a "suffix-1-2" for Peugeot. See later 205, 309, 405, 306, etc. models, i.e. GL/GR was a 5-door hatch, XL/XR a 3-door hatch, SL/SR a saloon, etc.... For the 104 those model tags starting with a "Z" were a hot hatch. And these can be regarded as the first hot hatches in its proper sense. Common 104 versions as GL or SL were hatchbacks too, but 4-door or 5-door (indeed you had the choice between tailgate or not), square single headlights, in a word a very conservative looking car. The versions as ZL, ZR, ZS were clearly 104s, but the opposite of conservative, modern "broadband" headlights, big rear lights, a 250mm (10inches) shorter shell, the big C-pillar giving it a hot and sporty note....

As a rally car this was a very different approach by Peugeot to the Africa and long distance program they had at the time. The 104 ZS more followed into the foot steps of the 304 SLS: an ERC and national championship car edging towards asphalt specialist and designed with amateur/privateer drivers in mind. You can read more about the program at the 304 SLS datasheet, but it is no secret - while the 304 was not a bad car - that the 104 was much more efficient at this task. Compared to the 304, the 104 had a slightly smaller engine (at first), but was much lighter and smaller, such it was even better suited to the majority of French, Belgian and ERC events than the already pretty nimble 304 was.

As well in marketing the 104 was a better success - or should have been, there is an argument about that. The 104 was a very good car and the 3-door ZS version looked quite different to the conservative 4/5-door. I.e. huge headlights and a funny short tail gave the car the looks of a sporty hot hatch already in road trim (and before the Volkswagen Golf GTI arrived!). So the truth is that rallying should have been a perfect marketing tool for the 104 ZS even more so than for the 304 SLS, but in the public eye the 104 could never ever shift its conservative image. In the end Peugeot was aware of the 104's image but they refused to believe it was a bad car, they insisted the 104's image was unfair. They had all rights to feel like that, because the 104 had a sister model, the Talbot Samba. The Samba had the exact same underpinnings as the 104 and many design features were identical, they were 95% identical cars, yet the public loved the Samba and hated the 104. The image problem was going so far, when Peugeot launched a hugely successful new small hatchback, a car that was mainly to replace the 104, in the very last minute Peugeot decided to not call it 105 but 205, simply to hide any relation - and to the day Peugeot management seriously believes the 205 would not have been the success it was had it been called 105.

Still, in rally terms the 104 was very much a David versus Goliath story. The project started off slowly, Peugeot's works drivers at the time were so hot (in the ironic sense) on the new project that in the end it was Jean-Claude Lefèbvre, probably best known as Jean-Pierre Nicolas' navigator in the mid 1970s and winning the Safari 1978 alongside Nicolas, to do the first tests! And he loved it! Quite a curios situation, imagine Timo Rautiainen being called in to test drive a new rally car because nobody else could be bothered. But straight out of the box the car promised to be a giant killer and from now it didn't take much to persuade Hannu Mikkola and Timo Mäkinen to have some fun with it in a selection of WRC events. A star line up in funny little 104 shopping trolleys became the norm on the Tour de Corse, but the best result to show the little beast's capabilities was probably Timo Mäkinen finishing 7th overall on the 1978 Rally Portugal - well impressive considering this is a 1.1 FWD car with just about 100BHP in the era of Stratos, 911, 131, Escort RS...!

As well in the hot hatch debate, it is interesting that the R5 Alpine entered rallies from late 1977 and by Monte Carlo 1979 little FWD group2 hatchbacks were a huge fashion with the introduction of Ford Fiesta S1600, Volkswagen Golf GTI and Fiat Ritmo to the rally stages. The 104 already rallied from the beginning of 1976, so it is this car that should be regarded as the initiator of the hot hatch saga. However....

While you shouldn't underestimate how good and exciting the 104 was, you are allowed to question if Peugeot had a sensible choice of events for the car. Already just after the 104 debut in 1976, Peugeot turned 561 ATC 75 into an experimental car. In the end "561 ATC 75" was entered on some French events in the "prototype" group5, featuring a huge body kit including bulky, Quattro style wheel arches. But maybe they wasted their time with this, as group5 would never be allowed to start in WRC and most international events. Later private tuner "Brozzi" took on the group5 prototype subject and even ran 104 works drivers in a supercharged version! However 561 ATC 75 & 397 BGY 75 remained the only group5 proto works cars. While we have photos of this car, a data sheet of this group5 "104 Proto" is missing. As well because "561 ATC 75" was an experimental car and not supercharged in contrast to the Brozzi tuned cars. It seems difficult to settle for a clear version.

It also is impossible to find a reason why Peugeot did not do more with the more powerful Evo2 version. In 1978 Renault finished 2nd & 3rd overall on the snowy and twisty Monte Carlo with the little FWD R5 Alpine - beating even a certain Walter Röhrl in a works Fiat 131! At roughly the same time Peugeot entered Timo Mäkinen in the snowy Hankiralli, where he was 2nd overall, only 36s behind Ari Vatanen's works Escort, when he crashed out. This and Timo's 7th place in Portugal was still with the Evo1. Soon after the 104 ZS Evo2 with a 1.4 rather than a 1.1 engine was launched. But despite the R5's success Peugeot never entered the Monte Carlo with the 104 and made little use of the Evo2 altogether, even though it was absolutely obvious the 104 had massive potential to show a lot more than it already had done! Instead they sent a 5-door 104 SL version to Bandama 1978, which was a hopeless event for this little car. Examples above as the R5 in Monte Carlo showed there were events that seemed ideal for light cars with FWD traction, but Bandama certainly wasn't one of them. A better selection of events could have lifted the 104's general image. And you could even go as far as questioning if the handling of the 104 program may have contributed to the closing down of the Sochaux based works team, directed by Gérald Allégret, in favour of what was basically the Talbot team taking over the 205 T16 project.

Peugeot 104 Related Content

Peugeot 104 Evolutions

Model & Evo. (Activity)
Peugeot 104 SL (78-78) 106/7800 113/6000 3616.1522.1406 815 (7.7) FWD (2420)
Peugeot 104 ZS Evo1 (76-79) 106/7800 113/6000 3300.1520.1340 750 (7.1) FWD (2230)
Peugeot 104 ZS Evo2 (78-82) 138/7600 156/5600 3366.1522.1340 750 (5.9) FWD (2230)

Random Peugeot 104 Photos

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Peugeot 104 Results

This is an unofficial Car Results list and may be incomplete.

Pos Event Driver Co-Driver # Rego hh:mm:ss
46th. 1983 WRC Rally of Great Britain B. Hauser . UNKNOWN #53 [UNKNOWN] 0:00:00
79th. 1982 WRC Rallye Monte Carlo R. Blome . UNKNOWN #77 [UNKNOWN] 0:00:00
51st. 1982 WRC Rallye Monte Carlo J. Trintignant M. Hoepfner #66 [UNKNOWN] 0:00:00
96th. 1982 WRC Rallye Monte Carlo R. Defour C. Pasquier #57 [UNKNOWN] 0:00:00
34th. 1982 WRC Rally of Great Britain F. Chauche T. Barjou #64 [UNKNOWN] 0:00:00
52nd. 1982 WRC Rally of Great Britain R. Defour B. Chenez #65 [UNKNOWN] 0:00:00
18th. 1981 WRC Rallye Monte Carlo P. Toujan A. Peuvergne #47 [UNKNOWN] 0:00:00
56th. 1981 WRC Rallye Monte Carlo G. Blume P. Schuster #76 [UNKNOWN] 0:00:00
88th. 1981 WRC Rallye Monte Carlo W. Wünsch M. Wohlert #94 [UNKNOWN] 0:00:00
63rd. 1981 WRC Rallye Monte Carlo J. Taibi J. Oliva #197 [UNKNOWN] 0:00:00
32nd. 1981 WRC Tour de Corse D. Laurent I. Marché #121 [UNKNOWN] 0:00:00
13th. 1981 WRC Tour de Corse P. Toujan A. Peuvergne #81 [UNKNOWN] 0:00:00
16th. 1981 WRC Tour de Corse C. Dorche B. Dondoz #75 [UNKNOWN] 0:00:00
48th. 1981 WRC Rally of Finland W. Wünsch M. Wohlert #74 [UNKNOWN] 0:00:00
46th. 1981 WRC Rally of Finland R. Blome U. Dalko #71 [UNKNOWN] 0:00:00
42nd. 1981 WRC Rally of Great Britain R. Defour . UNKNOWN #143 [UNKNOWN] 0:00:00
46th. 1981 WRC Rally of Great Britain F. Chauche B. Chenez #46 [UNKNOWN] 0:00:00
90th. 1980 WRC Rallye Monte Carlo F. Schligler J. Maigret #163 [UNKNOWN] 0:00:00
77th. 1980 WRC Rallye Monte Carlo J. Taibi J. Oliva #161 [UNKNOWN] 0:00:00
36th. 1980 WRC Rally of Great Britain P. Pagani B. Chenez #80 [UNKNOWN] 0:00:00
16th. 1980 WRC Rally of Great Britain F. Chauche . UNKNOWN #83 [UNKNOWN] 0:00:00
8th. 1979 WRC Canadian Rally of Quebec C. Laurent J. Marché #30 [UNKNOWN] 0:00:00
10th. 1979 WRC Tour de Corse J. Martinetti . UNKNOWN #54 [UNKNOWN] 0:00:00
16th. 1978 WRC Rallye Monte Carlo A. Coppier . UNKNOWN #70 [UNKNOWN] 0:00:00
7th. 1978 WRC Rallye de Portugal T. Mäkinen J. Todt #12 [UNKNOWN] 8:50:30
17th. 1978 WRC Tour de Corse A. Coppier . UNKNOWN #49 [UNKNOWN] 0:00:00
12th. 1977 WRC Acropolis Rally C. Laurent J. Marché #125 [UNKNOWN] 12:16:49
10th. 1977 WRC Tour de Corse J. Lefèbvre J. Todt #51 [UNKNOWN] 8:59:01
20th. 1977 WRC Tour de Corse C. Laurent J. Marché #92 [UNKNOWN] 0:00:00
10th. 1976 WRC Tour de Corse H. Mikkola J. Todt #7 [UNKNOWN] 0:00:00
11th. 1976 WRC Tour de Corse C. Laurent J. Marché #61 [UNKNOWN] 0:00:00

Peugeot 104 Retirements

This is an unofficial Car Model Retirements list and may be incomplete.

Pos Event Driver Co-Driver # Rego Reason
Ret. 1982 WRC Rally of Great Britain P. Pagani . UNKNOWN #140 [UNKNOWN] SS99 ?
Ret. 1982 WRC Tour de Corse R. Defour B. Chenez #124 [UNKNOWN] SS99 ?
Ret. 1982 WRC Tour de Corse F. Chauche T. Barjou #118 [UNKNOWN] SS99 ?
Ret. 1982 WRC Rallye Monte Carlo F. Chauche T. Barjou #48 [UNKNOWN] SS99 ?
Ret. 1982 WRC Rallye Monte Carlo W. Wünsch C. Cramer #88 [UNKNOWN] SS99 ?
Ret. 1981 WRC Rally of Great Britain R. Blome P. Schuster #105 [UNKNOWN] SS21 crash
Ret. 1981 WRC Bandama Rallye F. Chauche B. Schneck #20 [UNKNOWN] SS3 engine
Ret. 1981 WRC Rally of Finland F. Chauche B. Schneck #66 [UNKNOWN] SS17 ?
Ret. 1981 WRC Acropolis Rally W. Wünsch C. Cramer #77 [UNKNOWN] SS19 ?
Ret. 1981 WRC Acropolis Rally G. Blume P. Schuster #70 [UNKNOWN] SS17 ?
Ret. 1981 WRC Acropolis Rally R. Blome . UNKNOWN #39 [UNKNOWN] SS1 ?
Ret. 1981 WRC Rallye Monte Carlo F. Chauche . UNKNOWN #65 [UNKNOWN] SS99 ?
Ret. 1981 WRC Rallye Monte Carlo R. Blome U. Dalko #85 [UNKNOWN] SS99 crash
Ret. 1981 WRC Rallye Monte Carlo X. Carlotti J. Antoniotti #171 [UNKNOWN] SS99 ?
Ret. 1980 WRC Rally of Great Britain X. Carlotti J. Antoniotti #81 [UNKNOWN] SS99 ?
Ret. 1980 WRC Tour de Corse X. Carlotti . UNKNOWN #74 [UNKNOWN] SS99 ?
Ret. 1980 WRC Tour de Corse D. Laurent I. Marché #121 [UNKNOWN] SS99 ?
Ret. 1980 WRC Tour de Corse J. Taibi . UNKNOWN #85 [UNKNOWN] SS99 ?
Ret. 1980 WRC Rally of Finland K. Mäkelä R. Ranta #62 [UNKNOWN] SS3 crash
Ret. 1980 WRC Rallye Monte Carlo C. Dorche J. Vieu #52 [UNKNOWN] SS99 engine
Ret. 1980 WRC Rallye Monte Carlo F. Chauche . UNKNOWN #101 [UNKNOWN] SS99 gearbox
Ret. 1979 WRC Tour de Corse F. Schligler . UNKNOWN #66 [UNKNOWN] SS99 ?
Ret. 1979 WRC Tour de Corse X. Carlotti . Poli #124 [UNKNOWN] SS99 ?
Ret. 1979 WRC Rallye San Remo G. del Zoppo E. Bartolich #84 [UNKNOWN] SS99 oil pipe
Ret. 1979 WRC Acropolis Rally A. Ambrosino J. Bureau #18 [UNKNOWN] SS56 ?
Ret. 1979 WRC Acropolis Rally C. Laurent D. Laurent #70 [UNKNOWN] SS29 ?
Ret. 1979 WRC Rallye Monte Carlo F. Chauche . UNKNOWN #234 [UNKNOWN] SS99 ?
Ret. 1978 WRC Bandama Rallye J. Lefèbvre C. Delferrier #12 [UNKNOWN] SS29 clutch
Ret. 1978 WRC Bandama Rallye A. Ambrosino J. Bureau #11 [UNKNOWN] SS31 clutch
Ret. 1978 WRC Rallye de Portugal J. Lefèbvre C. Delferrier #22 [UNKNOWN] SS18 engine
Ret. 1977 WRC Tour de Corse T. Mäkinen H. Liddon #8 [UNKNOWN] SS99 crash
Ret. 1977 WRC Acropolis Rally D. Laurent . UNKNOWN #128 [UNKNOWN] SS4 ?
Ret. 1976 WRC Tour de Corse T. Mäkinen H. Liddon #4 [UNKNOWN] SS99 engine
Ret. 1976 WRC Tour de Corse J. Lefèbvre J. de Alexandris #40 [UNKNOWN] SS99 oil filter